If AI keeps coming up in your business, it’s because you don’t have an answer that holds.

It usually shows up as the same loop:

  • "Should we be doing something with AI?"
  • "Competitors are using it."
  • "We should at least look into it."
  • Nothing happens; except the question returns later.

That loop costs time, attention, and credibility inside the company. It also creates pressure to act before anyone is convinced it’s warranted.

This audit resolves that question.

You leave with a clear position you can repeat internally without reopening the debate.


What You Get

You get a decision you can stand behind, with reasons you can explain in plain language.

Specifically, you’ll know:

  • Where AI can create a meaningful advantage in your business right now
  • Where AI will not matter for you, even if it’s popular elsewhere
  • What you can ignore for now without taking on real risk
  • What would have to change for AI to become worth revisiting

This is built for leaders who want an answer that holds up in meetings, board discussions, and vendor conversations.


Who This Is For

This is for owners and senior leaders who:

  • Are tired of AI being an open topic with no owner
  • Don’t want to posture, overpromise, or start a project just to relieve tension
  • Want a clean "yes / no / later, and here’s why" that stays consistent

If you already want to build internal tools, hire a team, run pilots, or evaluate vendors, you don’t need this. You need execution support. This is the step that determines whether any of that is justified.


How It Works

1) Quick Intake (15 minutes)

You answer a short set of questions about your business model, priorities, and what’s creating AI-related pressure. No decks. No research assignments. No data work.

2) Audit Session (90 minutes)

We walk through your business using a simple filter:

  • Where AI could change cost, speed, quality, risk, or revenue in a way that actually matters
  • Where it cannot
  • Which common claims apply to your situation and which do not

The goal is to remove weak assumptions and arrive at a position that holds up under scrutiny.

3) Executive Decision Brief (delivered within 72 hours)

A concise brief you can forward internally.

It includes:

  • Your decision position
  • The reasons that actually matter
  • What to ignore and why
  • What to watch for so you know when to revisit the decision

What This Changes Inside the Company

  • Conversations become shorter and more decisive
  • External voices lose leverage over the narrative
  • AI stops consuming attention it hasn’t earned

Investment

$2,500

This is a one-time engagement. You’re paying for a resolved decision, not an ongoing relationship.

If AI has been taking more attention than it deserves, this is the fastest way to put it in its proper place.

Brian Gibbs & Associates

This store exists to support business owners and senior leaders who are already navigating real decisions about AI and systems.

The work here is shaped by direct advisory experience. It comes from seeing how decisions actually play out inside operating businesses, especially when pressure is high, information is incomplete, and momentum starts to take over.

My focus is on helping leaders think clearly about what matters now, what can wait, and where restraint is the better choice. Often, the most valuable move is not doing more, but deciding more carefully before commitments become difficult to reverse.

The offerings here are practical and finite. They are designed to help you step back, reduce decision risk, and move forward with greater confidence in your judgment. Not to create activity, but to prevent unnecessary cost, rework, or regret later on.

If you’re here, you’re likely already in motion. This work exists to support better decisions while there is still room to make them.

$2,500.00

What You'll Get:

  • A clear judgment on whether AI actually matters for your business right now
  • Clear boundaries on where AI applies and where it does not
  • A defined set of AI topics you can safely ignore without second-guessing
  • The few conditions that would make AI worth revisiting later
  • A concise Executive Decision Brief you can share internally to end the debate