Who This Is For
This is for owners of $3–10M businesses who:
- Know AI probably matters
- Are hearing a lot of noise, hype, and conflicting advice
- Don’t want to guess, experiment blindly, or chase tools
- Want to make confident, practical decisions as the person ultimately responsible
If you’re asking “What should we actually do about AI — if anything?” this is for you.
The Problem This Solves
Most AI conversations start in the wrong place:
- Tools before strategy
- Features before business impact
- Experiments without ownership
- Vendors selling solutions to problems you may not have
The real problem isn’t how to use AI.
It’s how to decide where AI makes sense for your business — and where it doesn’t.
That’s an owner-level decision.
What This Engagement Does
The AI Decision Roadmap gives you clarity.
By the end, you will:
- Understand AI in your business context (not generic examples)
- Know what’s worth exploring, what to ignore, and what to defer
- Have a clear, prioritized view of where AI could realistically help
- Avoid wasting money on tools, consultants, or experiments that don’t matter
- Be able to confidently explain your AI direction to your team or partners
This is about thinking clearly, not installing software.
What You Get
The engagement includes:
- Owner-Level AI Clarity Sessions: 2–3 focused conversations designed to understand your business, constraints, and goals.
- AI Opportunity & Risk Review: Where AI might create leverage — and where it introduces unnecessary risk or distraction.
- Decision Framework: A simple way to evaluate future AI ideas without starting from zero each time.
- Prioritized Roadmap: A clear breakdown of:
- Do Now
- Consider Later
- Do Not Do
- Plain-English Summary: A concise written roadmap you can reference, share internally, or use when talking to vendors.
What This Is Not
To be clear, this is not:
- Tool implementation
- Vendor selection
- Prompt engineering
- Staff training
- IT or systems integration
Those can come later if they make sense — but this engagement stays focused on decisions, not execution.
How It Works
- Timeline: 2–4 weeks
- Format: Live conversations + light pre-work
- Involvement: Owner or CEO only
Output: Clear, actionable roadmap (not a long report)
Brian Gibbs & Associates
This store exists to support business owners and senior leaders who are already navigating real decisions about AI and systems.
The work here is shaped by direct advisory experience. It comes from seeing how decisions actually play out inside operating businesses, especially when pressure is high, information is incomplete, and momentum starts to take over.
My focus is on helping leaders think clearly about what matters now, what can wait, and where restraint is the better choice. Often, the most valuable move is not doing more, but deciding more carefully before commitments become difficult to reverse.
The offerings here are practical and finite. They are designed to help you step back, reduce decision risk, and move forward with greater confidence in your judgment. Not to create activity, but to prevent unnecessary cost, rework, or regret later on.
If you’re here, you’re likely already in motion. This work exists to support better decisions while there is still room to make them.
Name a fair price:
What You'll Get:
- Owner-Level AI Clarity Sessions
- AI Opportunity & Risk Review
- Decision Framework
- Prioritized Roadmap
- Plain-English Summary